Methodology of Longitudinal Surveys II

This site is now archived.

Applying Prospect Theory to Participation in a CAPI/Web Panel Survey

Type:Contributed Paper
Jul 26, 09:00
  • Peter Lynn - University of Essex, UK

Prospect theory states that the influential power of avoiding negative outcomes is stronger than that of achieving positive outcomes. In a survey context, this can be applied to the framing of a survey participation request or a request for consent to data linkage. The theory has previously been tested with respect to participation in a CATI survey and with respect to giving consent to data linkage in CATI surveys. No previous study has tested the theory with respect to participation in a CAPI or web survey. This study does so in a panel context. Furthermore, the moderating effects of time-in-panel, response history and mode protocol are tested. The framing of the survey participation request is found to influence participation propensity in a way consistent with prospect theory, but only for relatively recent panel entrants. The opposite effect is found for long-term panel participants.


Latest tweets from @MOLS2Essex. Follow the conversation at #MOLS2

Congratulations & happy new year šŸŒ¹
15 hours 12 min ago
Quick off the mark! I haven't finished digā€¦ https://t.co/eVfyoY8Gxy
18 hours 12 min ago
My first publication of 2019!! Assessing the reliability of longitudinal study data Findings fromā€¦ https://t.co/UZnHihQjlG
18 hours 18 min ago
Today is the last day for submitting abstracts on longitudinal survey methods for the special edition of Longitudinā€¦ https://t.co/MYNRQh3bpE
3 months 1 week ago